Shanghai appliance market increased low end of high growth

 Household appliances, according to Shanghai Jiao
Business Association recently released 2 billion, according to comparison with the channel statistical standards, an increase of 9.8%, an increase of less than double digits for the first time in 10 years.

the city's three major retail chains accounted for 74.3%

relevant figure, according to the Consumer Electronics Association, the city appliances the scale of total retail sales of 31.62 billion yuan, excluding buy, engineering, bidding, third and fourth level of small channel market, e-commerce sales channels, so the actual sale of city-scale sales of home appliances is much higher than this figure.

under the 74.3% of the total.

2010 sales volume of the city in air-conditioning units up to 1.167 million, an increase of 12.4%; air conditioning sales amounted to 3.79 billion, an increase of 8. 5%; air conditioning, the average price is 3246 yuan / Taiwan, down 1.9%.

2010 the city in sales of 1.54 million color TV sets, up 11.6%; color TV sales amounted to 6.56 billion yuan, an increase of 11.5% ; TV, the average unit price of 4260 yuan / Taiwan, and 2009, 4,255 yuan / Taiwan flat.

2010 sales volume of the city in the refrigerator 72.6 million units, up 9%, the amount of refrigerator sales of 20.5 billion yuan, up 7.4% The average unit price of 2821 yuan / Taiwan, down 2.5%. Washing machine sales in 2010 the city reached 693,600 units, up 10.5%; washing machine sales amounted to 1.43 billion, an increase of 7.6%, the average unit price of 2059 yuan / Taiwan, an increase of 2. 44%.

Gree air-conditioning market, the strong U.S. Hengqiang

under the appeared in the major categories of products in different market characteristics. Air conditioner market a strong brand, strong Hengqiang, Gree, Midea brand Swordsman duopoly. Air-conditioning energy saving product promotion effect is obvious, two inverter air conditioner energy efficiency and accounting for more than 60%. Market share of domestic brands is a substantial lead, Mitsubishi Electric, Daikin and other regional joint venture brands steadily.

accelerate the pace of upgrading TV, LCD, LED, 3D and other new emerging concepts, the Internet, intelligent, light and thin TVs all blossomed. TV prices lower as the market did not show growth in the pre-sentence, their lack of core technology resources controlled by others led screen, led to bitter TV brand TV manufacturers deep lake.